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AP/Deo Concept: Natural Formulations & Novel Formats

BASF Care Creations introduces five unique deo formulas and one AP formula, featuring natural ingredients and innovative formats. We utilized a portfolio of sustainable ingredients to create several formulas with >98 percent naturality, according to ISO 16128. Additionally, testing was conducted on individual ingredients to support a microbiome-friendly formula. The development of unique cream and bi-phase spray formats, as well as the addition of actives, offer a luxurious feel in these standard self-care products.

Company

BASF develops and produces a comprehensive portfolio of raw materials for the Personal Care industry such as effect pigments, emollients, complexing agents, neutralizers, setting polymers, conditioning polymers, rheology modifiers, UV filters, mild surfactants, solubilizers, emulsifiers, and solvents. These ingredients are ideal in color cosmetics and hair, oral, skin and sun care products.

Company Documents

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BASF Personal Care makes their documentation available in the regions indicated below: