Benecel™ E10M Hydroxypropyl Methycellulose is a high-purity, water-soluble, non-ionic, cellulose ether. It is designed for use in a broad range of personal care applications such as shampoos, body washes, shower gels and shaving creams. Benecel™ E10M HPMC functions as a thickener, lather enhancer, lather stabilizer, water-binder, film-former, as well as a co-suspending and co-emulsifying agent. Importantly, Benecel™ E10M HPMC is produced from cellulose – an abundant and renewable raw material source. It can be used as a rheology modifier in hand sanitizers.
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| Cellulose hydroxypropyl methyl ether (9004-65-3) | Sign in to view |
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Cellulose hydroxypropyl methyl ether (9004-65-3)
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Who responsibly solves for planet-positive beauty? We do.
Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.
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