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Keracyn™ has been obtained from the leaves of Cynara scolymus L. (artichoke), and its chemical composition includes the presence of hydroxycinnamic derivatives. Hydroxycinnamic acids, present in artichoke, have the C6-C3 general structure, with the same aromatic ring and hydroxyl group as phenolic compounds and a carboxylic function, and they are cinnamic acid derivatives.

Hydroxycinnamic acids have a remarkable antioxidant capacity. Keracyn™ significantly protects hair fibers against lipid peroxidation caused by solar radiation and is very suitable for hair care to avoid the damaging effects of the sun and, indirectly, to prevent alterations in sensory properties, such as brightness.

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Provital specializes in the production and sales of ingredients and actives for Personal Care and Cosmetics. Products include anti-aging, blood flow activator, body sculpture, energizing, firming, hair care, moisturizing, seboregulating, sensitive skin, sensorial, sun care, and more. Applications include a wide range of personal care and cosmetics formulations.

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