Who responsibly solves for planet-positive beauty? We do.
Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.
Enjoy this delightfully springy texture that can be cut with a knife yet melts on the skin upon application. Savor the light, silky feel of this playful skin cream with a high natural origin content of 96%. Contains moisturizing ingredients to help hydrat...view more
Enjoy this delightfully springy texture that can be cut with a knife yet melts on the skin upon application. Savor the light, silky feel of this playful skin cream with a high natural origin content of 96%. Contains moisturizing ingredients to help hydrate the skin and reinforce the natural skin barrier. view less
Enjoy this delightfully springy texture that can be cut with a knife yet melts on the skin upon application. Savor the light, silky feel of this playful skin cream with a high natural origin content of 96%. Contains moisturizing ingredients to help hydrat...view more
Enjoy this delightfully springy texture that can be cut with a knife yet melts on the skin upon application. Savor the light, silky feel of this playful skin cream with a high natural origin content of 96%. Contains moisturizing ingredients to help hydrate the skin and reinforce the natural skin barrier. view less
Enjoy this delightfully springy texture that can be cut with a knife yet melts on the skin upon application. Savor the light, silky feel of this playful skin cream with a high natural origin content of 96%. Contains moisturizing ingredients to help hydrat...view more
Enjoy this delightfully springy texture that can be cut with a knife yet melts on the skin upon application. Savor the light, silky feel of this playful skin cream with a high natural origin content of 96%. Contains moisturizing ingredients to help hydrate the skin and reinforce the natural skin barrier. view less
Enjoy this delightfully springy texture that can be cut with a knife yet melts on the skin upon application. Savor the light, silky feel of this playful skin cream with a high natural origin content of 96%. Contains moisturizing ingredients to help hydrat...view more
Enjoy this delightfully springy texture that can be cut with a knife yet melts on the skin upon application. Savor the light, silky feel of this playful skin cream with a high natural origin content of 96%. Contains moisturizing ingredients to help hydrate the skin and reinforce the natural skin barrier. view less
Beautiful hydrogel transforms the skin to feel soft, smooth and supple without residue or tack. This cost effective, cold process formula applies easily and absorbs into the skin for quick moisture replenishment.
Evocative of rosewater, this microbiome-friendly micellar water is a mild yet effective cleanser and make-up remover. The micelles capture impurities, make-up and sebum from the skin without requiring scrubbing or rinsing. It contains a nature-identical a...view more
Evocative of rosewater, this microbiome-friendly micellar water is a mild yet effective cleanser and make-up remover. The micelles capture impurities, make-up and sebum from the skin without requiring scrubbing or rinsing. It contains a nature-identical aromatic. Suitable for all skin types and can be used on face, eyes and lips. view less
This natural micellar water is a mild yet effective cleanser and make-up remover. The micelles capture impurities, make-up and sebum from the skin without requiring scrubbing or rinsing. Suitable for all skin types and can be used on face, eyes and lips.
Start your day by protecting your gums from daily aggression with this nature-derived rinse. Saffragyl™ biofunctional helps maintain the microbiome equilibrium while detoxifying and helps prevent plaque build-up. It leaves the mouth feeling fresh and clea...view more
Start your day by protecting your gums from daily aggression with this nature-derived rinse. Saffragyl™ biofunctional helps maintain the microbiome equilibrium while detoxifying and helps prevent plaque build-up. It leaves the mouth feeling fresh and clean to boost oral beauty. view less
Frequent hand washing calls for mild cleansers to keep from stripping hands of natural skin lipids. This simple, mild hand cleanser is formulated without sulfates but generates creamy, luxurious lather and contains the goodness of responsibly sourced, org...view more
Frequent hand washing calls for mild cleansers to keep from stripping hands of natural skin lipids. This simple, mild hand cleanser is formulated without sulfates but generates creamy, luxurious lather and contains the goodness of responsibly sourced, organic aloe-vera. view less
This water-in-silicone (W/Si) emulsion can be used as stand-alone or buildable coverage. This lotion was used in in-vitro studies to show the boosting effect of Antaron™/Ganex™ WP 660 polymer in an inorganic UV filter sunscreen. The emulsion spreads easil...view more
This water-in-silicone (W/Si) emulsion can be used as stand-alone or buildable coverage. This lotion was used in in-vitro studies to show the boosting effect of Antaron™/Ganex™ WP 660 polymer in an inorganic UV filter sunscreen. The emulsion spreads easily on the skin because of the Ceraphyl™ ester combination and Natrosol™ hydroxyethylcellulose. view less
Soak up the sun with confidence that your skin is protected with this water-resistant sunscreen for longer wear. This SPF 50 mineral O/W cream is 80% nature-derived and contains moisturizing ingredients that reinforce the skin's natural barrier as well as...view more
Soak up the sun with confidence that your skin is protected with this water-resistant sunscreen for longer wear. This SPF 50 mineral O/W cream is 80% nature-derived and contains moisturizing ingredients that reinforce the skin's natural barrier as well as extracts associated with skin wellness. view less
This water-in-silicone (W/Si) emulsion can be used as stand-alone or buildable coverage. The Antaron™/Ganex™ WP 660 polymer improves the wear, pigments dispersion, and feel during application. The emulsion spreads easily on the skin because of the Ceraphy...view more
This water-in-silicone (W/Si) emulsion can be used as stand-alone or buildable coverage. The Antaron™/Ganex™ WP 660 polymer improves the wear, pigments dispersion, and feel during application. The emulsion spreads easily on the skin because of the Ceraphyl™ ester combination and Natrosol™ hydroxyethylcellulose. view less
This oil-free anhydrous stick can be used as stand-alone or buildable coverage. The Antaron™/Ganex™ WP-660 polymer improves the wear, pigments dispersion, and feel during application. The stick spreads easily on the skin without imparting a heavy feels be...view more
This oil-free anhydrous stick can be used as stand-alone or buildable coverage. The Antaron™/Ganex™ WP-660 polymer improves the wear, pigments dispersion, and feel during application. The stick spreads easily on the skin without imparting a heavy feels because of the Ceraphyl™ ester combination. view less
This 70% ethanol hand sanitizer contains a combination of rheology modifiers to deliver a clear, viscous gel. The result is a shear-thinning formula that applies easily and delivers silky sensory experience. It also brings a moment of joy with blue capsul...view more
This 70% ethanol hand sanitizer contains a combination of rheology modifiers to deliver a clear, viscous gel. The result is a shear-thinning formula that applies easily and delivers silky sensory experience. It also brings a moment of joy with blue capsules that release moisturizing shea butter during application. view less
This 70% ethanol hand sanitizer contains a synergistic combination of rheology modifiers to deliver a clear and viscous gel with exciting sensorial properties. The result is a shear-thinning formula for easy application with a silky feel that provides goo...view more
This 70% ethanol hand sanitizer contains a synergistic combination of rheology modifiers to deliver a clear and viscous gel with exciting sensorial properties. The result is a shear-thinning formula for easy application with a silky feel that provides good coverage. Enjoy a moment wellness by killing common germs and releasing moisturizing shea butter from the visible red capsules. view less
This versatile W/Si emulsion foundation formulation can be either applied as a silky concentrate or aerosolized into a fluffy mousse. The addition of Antaron™ WP-660/Ganex™ WP-660 polymer contributes to the even, smooth coverage of this foundation.
Today's healthy mouths rely on stannous fluoride toothpastes to fight cavities, plaque and gingivitis and counter pain from sensitive teeth. This anhydrous toothpaste overcomes the challenges of formulating stannous fluoride toothpastes. The toothpaste ha...view more
Today's healthy mouths rely on stannous fluoride toothpastes to fight cavities, plaque and gingivitis and counter pain from sensitive teeth. This anhydrous toothpaste overcomes the challenges of formulating stannous fluoride toothpastes. The toothpaste has good structure and stability and provides a pleasant brushing experience. view less
Oral health is important for overall health. Stannous fluoride delivers multiple benefits. It fights cavities, plaque and gingivitis and acts to counter pain from sensitive teeth. However, formulating toothpaste with stannous fluoride is challenging and t...view more
Oral health is important for overall health. Stannous fluoride delivers multiple benefits. It fights cavities, plaque and gingivitis and acts to counter pain from sensitive teeth. However, formulating toothpaste with stannous fluoride is challenging and the formulation ingredients are important to deliver a stable and esthetically pleasing toothpaste. This anhydrous toothpaste meets the challenge providing good structure, stability and a pleasant brushing experience. view less
A multi-purpose toothpaste that keeps teeth and gums healthy. This toothpaste contains stannous fluoride, which is proven to fight cavities, freshen breath, reduce enamel acid erosion and prevent gingivitis. The novel thickening system provides a shiny to...view more
A multi-purpose toothpaste that keeps teeth and gums healthy. This toothpaste contains stannous fluoride, which is proven to fight cavities, freshen breath, reduce enamel acid erosion and prevent gingivitis. The novel thickening system provides a shiny toothpaste ribbon on the toothbrush with excellent stand-up and low stringiness. During brushing, a thickener system provides high foam perception in the mouth. view less
A smooth & fresh application that leaves the skin feeling hydrated and nourished. This lightweight and comfortable fluid with Vital ET will help the skin rescue itself after exposure to stressors such as sun, shaving or acne-related redness.
Bring out your inner flow with this hydrating gel serum that has a high natural content of 99%. Shimmering encapsulates are suspended by NatraThix™ Bio Cellulose to create visual interest and a glamorous texture. Infused with a natural sandalwood extract...view more
Bring out your inner flow with this hydrating gel serum that has a high natural content of 99%. Shimmering encapsulates are suspended by NatraThix™ Bio Cellulose to create visual interest and a glamorous texture. Infused with a natural sandalwood extract that transforms skin appearance from dull to vibrant, use this glimmering serum to create a health glow. view less
Bring out your inner glow with this hydrating gel serum that has a high natural content of 99%. Shimmering encapsulates are suspended by NatraThix™ Bio Cellulose to create visual interest and a glamorous texture. Infused with a natural sandalwood extract ...view more
Bring out your inner glow with this hydrating gel serum that has a high natural content of 99%. Shimmering encapsulates are suspended by NatraThix™ Bio Cellulose to create visual interest and a glamorous texture. Infused with a natural sandalwood extract that transforms skin appearance from dull to vibrant, use this glimmering serum to create a healthy glow. view less
This biodegradable,1 anti-cavity toothpaste contains a 100% natural, biodegradable bio-active from sustainably-sourced saffron flowers, which helps strengthen the gingival barrier. Saffragyl™ biofunctional helps neutralize harmful toxins produced by oral ...view more
This biodegradable,1 anti-cavity toothpaste contains a 100% natural, biodegradable bio-active from sustainably-sourced saffron flowers, which helps strengthen the gingival barrier. Saffragyl™ biofunctional helps neutralize harmful toxins produced by oral bacteria while respecting the gingival microbiome. The toothpaste is made without titanium dioxide, artificial colors, and flavors. The unique sustainably sourced cellulose binder provides good stand-up and a smooth texture for a delightful brushing experience. view less
Embrace clean beauty and take care of your skin with this natural moisturizer inspired by the sea. Loaded with nature-derived hydrating ingredients, this simple formula is like a natural moisture drink for the skin. This cushiony gel cream has a high natu...view more
Embrace clean beauty and take care of your skin with this natural moisturizer inspired by the sea. Loaded with nature-derived hydrating ingredients, this simple formula is like a natural moisture drink for the skin. This cushiony gel cream has a high natural content of 98% and leaves skin feeling velvety soft. 98% of the ingredients in this formulation are COSMOS compliant. view less
For multilevel skin rescue, try this mild, nourishing bar soap. Harnessing the power of a nature-derived thickener for lather enhancement, this bar soap delivers a luxurious, creamy form texture and smooth sensation. Rescues skin with unique biofunctional...view more
For multilevel skin rescue, try this mild, nourishing bar soap. Harnessing the power of a nature-derived thickener for lather enhancement, this bar soap delivers a luxurious, creamy form texture and smooth sensation. Rescues skin with unique biofunctional complex of tocopheryl phosphate that is associated with skin soothing and age defying. Multidefensive daily routine. view less
Have a ball with this fragrant jelly rollerball that you can take along with you during a busy day. It has a high natural content of 98%, while its anhydrous jelly fluid makes for a less messy format that won't leak. Contains sandalwood extract for vibran...view more
Have a ball with this fragrant jelly rollerball that you can take along with you during a busy day. It has a high natural content of 98%, while its anhydrous jelly fluid makes for a less messy format that won't leak. Contains sandalwood extract for vibrancy and glow. With less than 10 ingredients, this simple formula is cold processible for less impact to the planet. view less
This lightweight gel cream is formulated for sheer body application. Upon application, it glides over skin, absorbs quickly and vanishes without residue or tack. The formulation is nourishing without being greasy or sticky. Skin is left feeling soft, supp...view more
This lightweight gel cream is formulated for sheer body application. Upon application, it glides over skin, absorbs quickly and vanishes without residue or tack. The formulation is nourishing without being greasy or sticky. Skin is left feeling soft, supple and moisturized. view less
A weightless fluid that effectively provides broad spectrum UVA/UVB protection. This versatile texture is light enough to be applied alone or under make-up.
Glamorous facial oil enriched with a Columbian condor vine oil. A light and pleasant dry oil that is easily absorbed into the skin. Can be used at night time or during the day to help skin look radiant and healthy.
Lightweight emulsion with silky smooth feel and enhanced slip. The skin is left feeling nourished and well-balanced. Can be used at night time as a sleeping mask. Provides hydration properties after 4 and 8 hours.
Bask in the luxurious lather of this nature-derived body wash with a high natural content of 88%, formulated without sulfates. The creamy lather rinses clean and leaves the skin feeling soft and nourished.
These days, we all need to look our best on camera –it can be video calls or selfies. A white smile is part of looking good. Paint this gel onto teeth with a brush. Let dry and continue with your daily activities. The active hydrogen peroxide oxidizes sta...view more
These days, we all need to look our best on camera –it can be video calls or selfies. A white smile is part of looking good. Paint this gel onto teeth with a brush. Let dry and continue with your daily activities. The active hydrogen peroxide oxidizes stains on teeth resulting in a brighter, whiter smile. view less
This > 99 % naturality non-aerosol styling foam provides the hair with a natural and long-lasting style; it is infused with a patented fresh tea extract which is rich in L-theanine -an adaptogen to mitigate scalp irritation.
This mild high-naturality perfectly balanced shampoois infused with plant peptides (pea and chia) to help rebalance scalp hydration and sebum production, reducing scalp flaking and irritation and leaving the hair soft and manageable.
For bouncy curls that snap back and retain shape, this "clear on hand" fluid gel adapts to the shape of curls. Curl definition is provided, with a moisturized, natural hair feel. Delivers shine and medium hold with no sign of residue. Suitable for all hai...view more
For bouncy curls that snap back and retain shape, this "clear on hand" fluid gel adapts to the shape of curls. Curl definition is provided, with a moisturized, natural hair feel. Delivers shine and medium hold with no sign of residue. Suitable for all hair lengths in either wet or dry application. view less
This rich, yet lightweight formula helps shield skin from harmful UVA/UVB rays with a select blend of broad spectrum Escalol™ UV filters. The well balanced lamellar structure gives richness upon application. The hydrophobically modified cellulose allows t...view more
This rich, yet lightweight formula helps shield skin from harmful UVA/UVB rays with a select blend of broad spectrum Escalol™ UV filters. The well balanced lamellar structure gives richness upon application. The hydrophobically modified cellulose allows this formulation to apply easily. The skin is left feeling supple and moisturized. view less
Outstanding humidity resistance is provided from this "clear on hand" styling gel. Strong initial hold combines with smooth feel to deliver excellent manageability while offering great residue behavior without tack. High performance imparted when applied ...view more
Outstanding humidity resistance is provided from this "clear on hand" styling gel. Strong initial hold combines with smooth feel to deliver excellent manageability while offering great residue behavior without tack. High performance imparted when applied on wet hair or dry hair. view less
For a natural look and feel, this smoothing styling gel offers flexible hold. Provides excellent humidity resistance and shine. This "clear on hand" styling gel provides hold and shine with no tacky feel. Performs when applied to either wet or dry hair.
This long wear anhydrous lipstick can be used as stand-alone or buildable coverage for sun protection. The Antaron™/Ganex™ polymer improves the wear, color richness and SPF boosting. The lipstick spreads easily without imparting a heavy or sticky feel bec...view more
This long wear anhydrous lipstick can be used as stand-alone or buildable coverage for sun protection. The Antaron™/Ganex™ polymer improves the wear, color richness and SPF boosting. The lipstick spreads easily without imparting a heavy or sticky feel because of the Ceraphyl™ esters combination. view less
Innovative mousse formula inspired by skin care and enhanced for color. this plush, yet lightweight blush feels like a powder, but spreads like a cream. This bouncy texture is achieved by combining FlexiThix™ polymer with sodium polyacrylate.
Innovative mousse formula inspired by skin care and enhanced for color. this plush, yet lightweight blush feels like a powder, but spreads like a cream. This bouncy texture is achieved by combining FlexiThix™ polymer with sodium polyacrylate.
Liven up your style with this stiff power gel. This clear gel creates a stiff, durable hold that allows you to add texture and definition that will last all day. Additionally, this gel helps to protect against pollution particles from penetrating into the...view more
Liven up your style with this stiff power gel. This clear gel creates a stiff, durable hold that allows you to add texture and definition that will last all day. Additionally, this gel helps to protect against pollution particles from penetrating into the hair. view less
Unique, silicone free, jelly-like texture applies smoothly, delivers moisture, and leaves the skin feeling pampered. The combination of FlexiThix™ with Ashland acrylate polymers gives the jelly-like structure with a silky soft finish, while the Lubrajel* ...view more
Unique, silicone free, jelly-like texture applies smoothly, delivers moisture, and leaves the skin feeling pampered. The combination of FlexiThix™ with Ashland acrylate polymers gives the jelly-like structure with a silky soft finish, while the Lubrajel* Oil Free hydrogel contributes to the moisturizing benefits of this formula. view less
Be good to your skin with this ultra light lotion that contains ingredients that help balance the skin’s natural microbiome and enhances the skin’s natural barrier properties. Formulated without silicones or parabens.
A new, lubricious, satin texture that glides onto the skin effortlessly upon application. This non-greasy formula softly envelops the skin while imparting exceptional feel and softness. The skin is left feeling silky, smooth and comfortable.
This purifying and conditioning scalp treatment shampoo cleanses and purifies the scalp restoring a healthy exfoliation balance and creating a clean scalp foundation for beautiful lustrous hair.
This purifying and soothing scalp treatment deeplypurifies the scalp byrestoring a healthy exfoliation balance and removing flakes –creating a clean scalp foundation for beautiful hair. Scalp is left invigorated and refreshed.
This purifying gel cleanser helps clear clogged pores with improved salicylic acid deposition and decreases skin’s irritation. It contains salicylic acid which is known to correct the abnormal shedding of cells. For milder acne, salicylic acid helps unclo...view more
This purifying gel cleanser helps clear clogged pores with improved salicylic acid deposition and decreases skin’s irritation. It contains salicylic acid which is known to correct the abnormal shedding of cells. For milder acne, salicylic acid helps unclog pores to resolve and prevent lesions. view less
This light, quick vanishing formula was designed to apply to crow's feet and under the eyes. This gel cream is enriched with a combination of light and heavy esters that conditions the skin and allows for the deposition of microgels.
Easy to apply non-greasy cream/wax with superior long lasting hold effect when applying just a small amount. The product is soft and creamy to touch, and once applied to hair, dries to a firm finish. Apply once to dry or barely damp hair and you can style...view more
Easy to apply non-greasy cream/wax with superior long lasting hold effect when applying just a small amount. The product is soft and creamy to touch, and once applied to hair, dries to a firm finish. Apply once to dry or barely damp hair and you can style and restyle throughout the day. view less
This weightless, oil-free spray gives your makeup serious staying power. This setting spray keeps makeup looking gorgeous without fading. Then, this mist can be applied throughout the day (or night) for environmental defense without makeup disturbance. Di...view more
This weightless, oil-free spray gives your makeup serious staying power. This setting spray keeps makeup looking gorgeous without fading. Then, this mist can be applied throughout the day (or night) for environmental defense without makeup disturbance. Directions for use: Apply before or after makeup; hold 20-25 cm (8-10 ") away; mist face 2 to 4 times, in an "X" and "T" formation. Warning: Close eyes before misting. view less
This conditioning and repairing cream is formulated with 2 patented technologies, to repair damage deep inside the hair repair split ends, while conditioning and protecting hair from everyday damage.
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