WHERE BEAUTY IS SKIN DEEP: NUMEROUS BENEFITS OF PHYTOLIPIDS 

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SÖFW/SOFW

The use of natural ingredients is an important trend shaping the personal care market. Consumers are enticed by multicultural, multi-benefit products that promise perceivable benefits to enhance their physical beauty. For cosmetic and personal care companies, new opportunities proliferate at the boundaries of traditional market segments where the one trillion USD wellness market continues to expand at a rapid rate.

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SÖFW/SOFW is a professional journal that discusses the development of perfume, detergents, and soap used in the Personal Care and Cosmetics industry. This journal contains many chemical-technical articles that are widely used by cosmetic formulators, chemists, and laboratory staffs. Topics that are discussed in this journal include formulations, new raw materials, legislation, methods of testing, and more.

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