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Powerplay Vitafruit Gel Cream (Formulation #100-10147)

Ashland makes their documentation available in the regions indicated below:

Unique, silicone free, jelly-like texture applies smoothly, delivers moisture, and leaves the skin feeling pampered. The combination of FlexiThix™ with Ashland acrylate polymers gives the jelly-like structure with a silky soft finish, while the Lubrajel* Oil Free hydrogel contributes to the moisturizing benefits of this formula.

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Who responsibly solves for planet-positive beauty? We do.

Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.

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