| Brilliantly Clear 2X Liquid Laundry Detergent (Formulation 32720-109) | BASF Corporation | This is a clear laundry detergent featuring BASF's highly efficient thickener Rheovis AT 120. | |
| 2X High Efficiency Laundry Detergent (Formulation #H-FC-0012) | Lubrizol | This formulation demonstrates the benefits of using Novethix™ L-10 polymer in a 2X laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning and consumer valued product aesthetics. These attributes improve pourability ...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer in a 2X laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning and consumer valued product aesthetics. These attributes improve pourability of the product and provide convenience to the consumer due to the excellent material drain from the container. This detergent is intended for front loading washing machines. view less | |
| 2X Economy Laundry Detergent (Formulation #H-FC-0019) | Lubrizol | This formulation demonstrates the benefits of using Novethix™ L-10 polymer to thicken an economy liquid laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning flow properties. These properties provide consumer value...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer to thicken an economy liquid laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning flow properties. These properties provide consumer valued flow properties with improved pourability of the product providing convenience to the consumer due to its excellent material drain from the container. This formulation uses the diluted form of sodium dodecylbenzenesulfonate. view less | |
| Color Safe Laundry Detergent (Formulation #H-FC-0016) | Lubrizol | This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provides consumer valued product aesthetics, with improved pourability of the product provi...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provides consumer valued product aesthetics, with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to boost the cleaning performance and fabric protection of the system. view less | |
| Premium Laundry Detergent (Formulation #H-FC-0018) | Lubrizol | This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provide consumer valued product aesthetics with improved pourability of the product providi...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provide consumer valued product aesthetics with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™* K-752 polymer to boost the cleaning performance and fabric protection of the system. view less | |
| Delicate Laundry Detergent (Formulation #H-FC-0017) | Lubrizol | This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing in this low level surfactant containing formulation. The very good shear-thinning flow properties provide consumer valued product aesthet...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing in this low level surfactant containing formulation. The very good shear-thinning flow properties provide consumer valued product aesthetics, with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to enhance the chelating performance of the system especially important for delicate fabric care. view less | |
| Thickened Rinse Cycle Fabric Softener (Formulation #HI-601-1) | Croda | This formulation produces a thickened fabric softener for the rinse cycle. It features the products INCROSOFT™ T-90 LM and INCROSOFT™ 8000. | |
| Fine Fabric Wash (Formulation # 560) | Vanderbilt Minerals, LLC | VANZAN® Xanthan Gum thickens this fine fabric wash. The formula is designed to flow and dispense easily. The surfactants combine excellent foaming with mild cleaning properties. | |
| Antibacterial Liquid Laundry Detergent (Formulation #H-FC-0038(AP)) | Lubrizol | This antibacterial laundry detergent contains polyaminopropyl biguanide, a cationic disinfectant. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. This antibacterial laundry detergent can be used to elim...view more This antibacterial laundry detergent contains polyaminopropyl biguanide, a cationic disinfectant. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. This antibacterial laundry detergent can be used to eliminate and prevent microbial growth and malodor on clothes. view less | |
| Laundry Hygiene Additive (Formulation #H-FC-0039) | Lubrizol | This laundry additive contains didecyl dimethyl ammonium chloride and benzalkonium chloride, known cationic surfactants used as biocides in sanitizer and disinfectant formulations. Novethix™ HC220 polymer enables the clear and rich gel texture for this di...view more This laundry additive contains didecyl dimethyl ammonium chloride and benzalkonium chloride, known cationic surfactants used as biocides in sanitizer and disinfectant formulations. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. It is recommended to add this laundry additive to the fabric softener drawer of the washing machine to provide hygienic cleaning even at low temperature. view less | |
| Fabric Softener – Easy Iron (Formulation #FCS004) | Croda | Incrosoft T-90 HF provides superior softening compared to other quaternaries in its class. It is biodegradable and has very good antistatic performance on most fiber types and has excellent rewet property. It has excellent non-yellowing properties when fa...view more Incrosoft T-90 HF provides superior softening compared to other quaternaries in its class. It is biodegradable and has very good antistatic performance on most fiber types and has excellent rewet property. It has excellent non-yellowing properties when fabric is exposed to high temperature dryers or during ironing. In this formulation, Coltide HSi makes ironing easier while Incrosoft 8000 provides the thickening. view less | |
| Laundry Pre-Spotter Gel (Formulation #H-FC-0020) | Lubrizol | Novethix™ L-10 polymer provides efficient rheology modification in this general purpose fabric pretreatment system. The low level of polymer in the system provides efficient thickening, but also there are functional benefits when using the polymer. Noveth...view more Novethix™ L-10 polymer provides efficient rheology modification in this general purpose fabric pretreatment system. The low level of polymer in the system provides efficient thickening, but also there are functional benefits when using the polymer. Novethix™ L-10 polymer at the low use levels enhances stain removal as well as providing rheology control in the formulation. The stain removal of the treatment is enhanced on EMPA 101 and 104 swatches. The polymer is also effective in removing permanent ink. view less | |
| Scentsual HE Laundry Detergent (Formulation #Z351-61EJ) | Ashland | A laundry detergent for high-efficiency (HE) washing machines that will leave your clothes clean and smelling fresh long after washing and machine drying. This formulation uses a dual thickening system to suspend fragrance capsules in the package. The nov...view more A laundry detergent for high-efficiency (HE) washing machines that will leave your clothes clean and smelling fresh long after washing and machine drying. This formulation uses a dual thickening system to suspend fragrance capsules in the package. The novel capsules are delivered from detergent format and will withstand the rigors of the machine washing and drying process.. During fabric use, the capsules release fragrance. These capsules are made using an encapsulation process that does not use formaldehyde or isocyanates Use 50-80 mL detergent for medium wash load. view less |
