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Lubrizol Corporation’s Home Care business offers a broad range of specialty chemicals that enhance the performance of cleaning products. Our innovative ingredients and additives modify physical properties, and offer a range of functional benefits such as stain removal, hygiene, fabric softening and surface modification for easier cleaning. Lubrizol’s mission in Home Care is to deliver solutions that enhance the cleaning, care and protection of fabrics, surfaces and dishes. The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact.
14 Results
2X Economy Laundry Detergent (Formulation #H-FC-0019) Lubrizol This formulation demonstrates the benefits of using Novethix™ L-10 polymer to thicken an economy liquid laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning flow properties. These properties provide consumer value...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer to thicken an economy liquid laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning flow properties. These properties provide consumer valued flow properties with improved pourability of the product providing convenience to the consumer due to its excellent material drain from the container. This formulation uses the diluted form of sodium dodecylbenzenesulfonate. view less
2X High Efficiency Laundry Detergent (Formulation #H-FC-0012) Lubrizol This formulation demonstrates the benefits of using Novethix™ L-10 polymer in a 2X laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning and consumer valued product aesthetics. These attributes improve pourability ...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer in a 2X laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning and consumer valued product aesthetics. These attributes improve pourability of the product and provide convenience to the consumer due to the excellent material drain from the container. This detergent is intended for front loading washing machines. view less
Antibacterial Liquid Laundry Detergent (Formulation #H-FC-0038(AP)) Lubrizol This antibacterial laundry detergent contains polyaminopropyl biguanide, a cationic disinfectant. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. This antibacterial laundry detergent can be used to elim...view more This antibacterial laundry detergent contains polyaminopropyl biguanide, a cationic disinfectant. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. This antibacterial laundry detergent can be used to eliminate and prevent microbial growth and malodor on clothes. view less
Color Safe Laundry Detergent (Formulation #H-FC-0016) Lubrizol This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provides consumer valued product aesthetics, with improved pourability of the product provi...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provides consumer valued product aesthetics, with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to boost the cleaning performance and fabric protection of the system. view less
Delicate Laundry Detergent (Formulation #H-FC-0017) Lubrizol This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing in this low level surfactant containing formulation. The very good shear-thinning flow properties provide consumer valued product aesthet...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing in this low level surfactant containing formulation. The very good shear-thinning flow properties provide consumer valued product aesthetics, with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to enhance the chelating performance of the system especially important for delicate fabric care. view less
Economy Liquid Laundry Detergent for Front Loading Washing Machines (Formulation #H-FC-0029) Lubrizol Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control and crystal clear, premium quality aesthetics to low-cost detergent formulations.
Economy Liquid Laundry Detergent (Formulation #H-FC-0028) Lubrizol Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control and crystal clear, premium quality aesthetics to low cost detergent formulations.
Laundry Hygiene Additive (Formulation #H-FC-0039) Lubrizol This laundry additive contains didecyl dimethyl ammonium chloride and benzalkonium chloride, known cationic surfactants used as biocides in sanitizer and disinfectant formulations. Novethix™ HC220 polymer enables the clear and rich gel texture for this di...view more This laundry additive contains didecyl dimethyl ammonium chloride and benzalkonium chloride, known cationic surfactants used as biocides in sanitizer and disinfectant formulations. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. It is recommended to add this laundry additive to the fabric softener drawer of the washing machine to provide hygienic cleaning even at low temperature. view less
Laundry Pre-Spotter (Formulation #H-FC-0003B) Lubrizol Carbopol® ETD 2623 Polymer provides shear thinning rheology and increases fabric contact time for increased ease of use and cleansing performance in this laundry pre-spotter formulation. In addition, Carbopol® ETD 2623 Polymer is an easy-to-disperse polym...view more Carbopol® ETD 2623 Polymer provides shear thinning rheology and increases fabric contact time for increased ease of use and cleansing performance in this laundry pre-spotter formulation. In addition, Carbopol® ETD 2623 Polymer is an easy-to-disperse polymer which increases the ease of handling and processing. view less
Laundry Pre-Spotter Gel (Formulation #H-FC-0020) Lubrizol Novethix™ L-10 polymer provides efficient rheology modification in this general purpose fabric pretreatment system. The low level of polymer in the system provides efficient thickening, but also there are functional benefits when using the polymer. Noveth...view more Novethix™ L-10 polymer provides efficient rheology modification in this general purpose fabric pretreatment system. The low level of polymer in the system provides efficient thickening, but also there are functional benefits when using the polymer. Novethix™ L-10 polymer at the low use levels enhances stain removal as well as providing rheology control in the formulation. The stain removal of the treatment is enhanced on EMPA 101 and 104 swatches. The polymer is also effective in removing permanent ink. view less
Laundry Pre-Spotter With Chlorine Bleach (Formulation #H-FC-0005A) Lubrizol Carbopol® 676 Polymer provides shear thinning rheology and increases fabric contact time for increased ease of use and cleansing performance in this laundry pre-spotter formulation. These features improve the overall performance and quality of the formula...view more Carbopol® 676 Polymer provides shear thinning rheology and increases fabric contact time for increased ease of use and cleansing performance in this laundry pre-spotter formulation. These features improve the overall performance and quality of the formulation. view less
Premium Laundry Detergent (Formulation #H-FC-0018) Lubrizol This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provide consumer valued product aesthetics with improved pourability of the product providi...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provide consumer valued product aesthetics with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™* K-752 polymer to boost the cleaning performance and fabric protection of the system. view less
Premium Liquid Laundry Detergent (Formulation #H-FC-0026) Lubrizol Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control to detergent formulations. In addition, Novethix™ HC 200 polymer can deliver crystal clear visual appearance to enhance product aesthetics.
Premium Liquid Laundry Detergent (Formulation #H-FC-0027) Lubrizol Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control to detergent formulations. In addition, Novethix™ HC 200 polymer can deliver crystal clear visual appearance to enhance product aesthetics.