Hibiscus extract is a red food coloring that is obtained through the flower named Hibiscus Subdariffa. Manufacturers produce the hibiscus extract through an aqueous extraction of the flower's dried outer portions which is called Calyx. The dried flower often provides all natural flavors for tea and other beverages. Like other anthocyanin sources the hibiscus is mostly stable in acidic conditions and its hue shifts from red to purple as the pH levels increase.
D.D. Williamson is a leading supplier of natural colourings, natural flavors and caramel colors for the food and beverage industry. They developed the natural flavor line for the markets demand for clean labels. D.D. Williamson's flavours may be labeled as “Natural Flavor” in North America and “Natural Flavouring” in Europe and can be labeled “colouring foodstuffs” (no E numbers) in Europe.
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