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Novasoy® 400 ADM (Archer Daniels Midland) Novasoy® 400 is a soy-based isoflavone concentrate with a total isoflavone of 40%. It has an appearance of a tan powder with a typical odor. It can be used singly or in combination with other ingredients to provide a formulation suitable for most products...view more Novasoy® 400 is a soy-based isoflavone concentrate with a total isoflavone of 40%. It has an appearance of a tan powder with a typical odor. It can be used singly or in combination with other ingredients to provide a formulation suitable for most products. It has been known to help reduce the incidence of hot flashes as well as improve arterial health. It can be used as an ingredient in products such as meal replacements, healthy beverages, and nutritional bars. view less