| Hair Care BioActive Ingredients | BASF Personal Care | This is BASF's line of Bioactives products addressing consumers top concerns. | ||
| Exclusively HerCare: Tailored Hair Care for Her Curls and Coils | BASF Personal Care | Textured hair is no longer just a trend, it’s a lifestyle. Featuring 5 formulations backed by new testing methods and consumer and salon studies, we present solutions for enhanced performance, styling, conditioning, and repair for healthier and stronger ...view more Textured hair is no longer just a trend, it’s a lifestyle. Featuring 5 formulations backed by new testing methods and consumer and salon studies, we present solutions for enhanced performance, styling, conditioning, and repair for healthier and stronger curls and coils. view less | ||
| Investigation of Formulation Induced Softness in Hair | Elementis | The objective of this study is to determine if the inclusion of Fancor® Abyssinian Oil to a hair care formulation will affect the “softness” of the hair. | ||
| Nordic Beauty Concept by BASF | BASF Personal Care | Global lifestyles continue to influence the personal care industry. BASF’s Nordic Beauty Concept is inspired by northern European lifestyle trends – particularly the Danish “Hygge” and the Swedish “Lagom” lifestyles. “Hygge” captures a special moment in y...view more Global lifestyles continue to influence the personal care industry. BASF’s Nordic Beauty Concept is inspired by northern European lifestyle trends – particularly the Danish “Hygge” and the Swedish “Lagom” lifestyles. “Hygge” captures a special moment in your daily routine to make yourself cozy and comfortable, where “Lagom” signifies an overarching minimalistic approach to life. Both lifestyles are suggestive of a soothing and relaxing approach to life. The BASF team has captured an essence of this lifestyle in the Nordic beauty concept in which the formulations are marked with oily and balmy textures that represent a caring and pampering skin and hair care routine. view less | ||
| Style Without Guilt | BASF Personal Care | The modern woman is doing it all. Kicking butt in the boardroom. Taking names in the classroom. Saving the planet one purchase at a time. She wants hair styling products that deliver bold results, but doesn’t want to damage her hair or cause harm to anim...view more The modern woman is doing it all. Kicking butt in the boardroom. Taking names in the classroom. Saving the planet one purchase at a time. She wants hair styling products that deliver bold results, but doesn’t want to damage her hair or cause harm to animals or the environment. Turn to BASF to help you formulate products that she will feel good about purchasing. BASF has curated specific formulas to allow for brands and consumers to participate in this revolution of the hair care industry. Thermal protection, anti-breakage, formulas requiring no heat for styling, and innovative product formats. It’s all here. view less |
