| Nordic Beauty Concept by BASF | BASF Personal Care | Global lifestyles continue to influence the personal care industry. BASF’s Nordic Beauty Concept is inspired by northern European lifestyle trends – particularly the Danish “Hygge” and the Swedish “Lagom” lifestyles. “Hygge” captures a special moment in your daily routine to make yourself cozy and comfortable, where “Lagom” signifies an overarching minimalistic approach to life. Both lifestyles are suggestive of a soothing and relaxing approach to life. The BASF team has captured an essence of this lifestyle in the Nordic beauty concept in which the formulations are marked with oily and balmy textures that represent a caring and pampering skin and hair...view more Global lifestyles continue to influence the personal care industry. BASF’s Nordic Beauty Concept is inspired by northern European lifestyle trends – particularly the Danish “Hygge” and the Swedish “Lagom” lifestyles. “Hygge” captures a special moment in your daily routine to make yourself cozy and comfortable, where “Lagom” signifies an overarching minimalistic approach to life. Both lifestyles are suggestive of a soothing and relaxing approach to life. The BASF team has captured an essence of this lifestyle in the Nordic beauty concept in which the formulations are marked with oily and balmy textures that represent a caring and pampering skin and hair care routine. view less | ||
| Soul Beauty Compass | BASF Personal Care | BASF Care Creations presents Soul Beauty Compass, a revitalizing 12 step skin and hair regimen for your journey of self-love and restoration. Soul beauty Compass can be personalized for individual skin and hair needs. Make your routine as unique as you ar...view more BASF Care Creations presents Soul Beauty Compass, a revitalizing 12 step skin and hair regimen for your journey of self-love and restoration. Soul beauty Compass can be personalized for individual skin and hair needs. Make your routine as unique as you are. Try mixing and matching a few different products until it’s just right. Your journey to inner peace through outer wellness starts now. view less | ||
| Free the Beard - Three formulations designed to care for the quarantine beard | BASF Personal Care | There are many of us who grew beards while we were locked down, working from home and otherwise living a new ‘low maintenance’ life. However, with the increase of mask use and new, possibly longer hair on our face, we may have overlooked some key product...view more There are many of us who grew beards while we were locked down, working from home and otherwise living a new ‘low maintenance’ life. However, with the increase of mask use and new, possibly longer hair on our face, we may have overlooked some key products to keep our quarantine beards looking their best and appearing healthy. We have 3 new formulations as part of our ‘Free the Beard’ concept to help those emerging from COVID hibernation, hopefully healthy and with a newfound face of hair. view less | ||
| Exclusively HerCare: Tailored Hair Care for Her Curls and Coils | BASF Personal Care | Textured hair is no longer just a trend, it’s a lifestyle. Featuring 5 formulations backed by new testing methods and consumer and salon studies, we present solutions for enhanced performance, styling, conditioning, and repair for healthier and stronger ...view more Textured hair is no longer just a trend, it’s a lifestyle. Featuring 5 formulations backed by new testing methods and consumer and salon studies, we present solutions for enhanced performance, styling, conditioning, and repair for healthier and stronger curls and coils. view less |
