Noverite™ 301 polymer is an aqueous, cationic, hydrophilic copolymer that provides excellent affinity to fiber and is suitable for both standard and high efficiency laundry products. It was developed to improve the performance of a wide range of fabric care products such as liquid and powder laundry detergents and fabric softeners. In addition, Noverite™ 301 polymer has the ability to develop hydrophilic surfaces when applied to many hard surfaces. The resulting hydrophilic surfaces can result in water sheeting, lime scale prevention, and easy removal of soap scum on treated surfaces.
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Lubrizol Corporation’s Home Care business offers a broad range of specialty chemicals that enhance the performance of cleaning products. Our innovative ingredients and additives modify physical properties, and offer a range of functional benefits such as stain removal, hygiene, fabric softening and surface modification for easier cleaning. Lubrizol’s mission in Home Care is to deliver solutions that enhance the cleaning, care and protection of fabrics, surfaces and dishes. The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact.
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