Recorded Thursday, July 26 – Presented by Polyone
Creative and effective use of polymer colorants can have an impact all along the value chain, from brand recognition to competitive differentiation and a greater emotional connection with the product. To get the best results and the maximum benefits from a color strategy, you need the right colorant for the job. Choosing the best solution for your material, process and end application means evaluating different technologies against your particular requirements and goals, and avoiding common pitfalls.
In this webinar, we’ll dive into the details of liquid and solid colorants to help you identify the best solution for your situation—how they work, their advantages and drawbacks, and considerations for selection and processing. Then we’ll discuss several best practices you can implement at your organization, with examples of these practices being put into action. You’ll gain a better understanding of how you can make the most of color, from design through processing.
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