Certified Green Claims Increase Value & Brand Recognition in Coatings 

A new study from UL Environment reveals that legitimate third-party, certified green claims contribute to the attractiveness of coatings products and command a higher price due to enhanced brand perception. Find out how to avoid misleading claims, and get insight into consumer and business viewpoints in this article from expert formulator Ronald Lewarchik.



Ronald J. Lewarchik brings 40 years of paint and coatings industry expertise to his role as a paint and coatings industry expert at Prospector. Ron is currently the President and CEO of Chemical Dynamics, LLC, a full-service paint and coatings firm specializing in consulting and product development. Previously, Ron served as an Adjunct Research Professor at the Coatings Research Institute of Eastern Michigan University and was the Vice President of Industrial Research and Technology, as well as the Global Director of Coil Coating Technology for BASF.