Strategies for Conferences and Trade Shows – What, Why, How 


Marc Hirsch

A trade show presence is much more than giving people the opportunity to get away from the office. Industry expert Marc Hirsch discusses the what, why and how of planning successful strategies for conferences and trade shows. He explains from both individual and company perspectives and includes a detailed process, check-list as well as suggested activities to maximize ones experience.



Marc Hirsch is a renowned industry expert with extensive experience in the field of paints and coatings. He works as a senior scientist at M&M Hirsch & Associates, LLC, which involves problem-solving, mentoring, consultation, and the formulation and facilitation of projects.