Shampoo Technology 


George Deckner

Shampoos represent the second biggest category in personal care and the largest in personal cleansing and hair care segments. In this article by personal care industry expert formulator George Decker, you'll learn about the main shampoo segments such as anti-dandruff, damage repair, 2 in 1 conditioning, color protecting, and shine enhancing. He also covers current shampoo trends including sulfate-free and silicone-free formulations, as well as dry shampoo and no-poo products.




George Deckner brings over 40 years of experience as a formulating chemist to his role as a personal care and cosmetics industry and cleaners expert at UL Prospector. He retired from Procter & Gamble in 2013, where he was a Victor Miles Research Fellow and one of the organization's top inventors, with 354 granted and filed global patents (201 U.S. patents). Currently, Deckner offers a suite of services for personal care and cosmetics industry professionals through Deckner Consulting Services.

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