This formulation demonstrates the benefits of using Novethix™ L-10 polymer to thicken an economy liquid laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning flow properties. These properties provide consumer valued flow properties with improved pourability of the product providing convenience to the consumer due to its excellent material drain from the container. This formulation uses the diluted form of sodium dodecylbenzenesulfonate.
Lubrizol Corporation’s Home Care business offers a broad range of specialty chemicals that enhance the performance of cleaning products. Our innovative ingredients and additives modify physical properties, and offer a range of functional benefits such as stain removal, hygiene, fabric softening and surface modification for easier cleaning. Lubrizol’s mission in Home Care is to deliver solutions that enhance the cleaning, care and protection of fabrics, surfaces and dishes. The Lubrizol Corporation, a Berkshire Hathaway company, is a market-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers’ products while reducing their environmental impact.
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