Lycopene is an all natural red food coloring agent that belongs to the carotenoid group. There are many different varieties of food that you can find use Lycopene like fruits, vegetables, and microorganisms. The European Union has approved lycopene extracted from tomatoes (E160d(ii), extracted from Blakeslea trispora (160d(iii)), and produced synthetically (160d(i)). The FDA in the United States has approved only lycopene sourced from tomatoes as a color additive in foods.
D.D. Williamson is a leading supplier of natural colourings, natural flavors and caramel colors for the food and beverage industry. They developed the natural flavor line for the markets demand for clean labels. D.D. Williamson's flavours may be labeled as “Natural Flavor” in North America and “Natural Flavouring” in Europe and can be labeled “colouring foodstuffs” (no E numbers) in Europe.