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Cream Air Freshener Gel (Formulation #H-AF-0007[LA]) Lubrizol Novemer™ EC-1 polymer provides not only rheology modification but eliminates the need for surfactant to emulsify the fragrances. Formulating with Novemer™ EC-1 polymer allows for reduction of the humectant level since the rheology modifier provides good p...view more Novemer™ EC-1 polymer provides not only rheology modification but eliminates the need for surfactant to emulsify the fragrances. Formulating with Novemer™ EC-1 polymer allows for reduction of the humectant level since the rheology modifier provides good perfume release. The polymer controls overall moisture content of the formulation. The low use level of the polymer as well as the reduction of the humectant level provides a system which leaves low residue after the fragrance is released. These benefits make Novemer™ EC-1 polymer an economical rheology modifier for both commercial and industrial air freshener creams. view less