| 2X Economy Laundry Detergent (Formulation #H-FC-0019) | Lubrizol | This formulation demonstrates the benefits of using Novethix™ L-10 polymer to thicken an economy liquid laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning flow properties. These properties provide consumer value...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer to thicken an economy liquid laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning flow properties. These properties provide consumer valued flow properties with improved pourability of the product providing convenience to the consumer due to its excellent material drain from the container. This formulation uses the diluted form of sodium dodecylbenzenesulfonate. view less | |
| 2X High Efficiency Laundry Detergent (Formulation #H-FC-0012) | Lubrizol | This formulation demonstrates the benefits of using Novethix™ L-10 polymer in a 2X laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning and consumer valued product aesthetics. These attributes improve pourability ...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer in a 2X laundry detergent. This rheology modifier provides reduced splashing, very good shear-thinning and consumer valued product aesthetics. These attributes improve pourability of the product and provide convenience to the consumer due to the excellent material drain from the container. This detergent is intended for front loading washing machines. view less | |
| Antibacterial Liquid Laundry Detergent (Formulation #H-FC-0038(AP)) | Lubrizol | This antibacterial laundry detergent contains polyaminopropyl biguanide, a cationic disinfectant. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. This antibacterial laundry detergent can be used to elim...view more This antibacterial laundry detergent contains polyaminopropyl biguanide, a cationic disinfectant. Novethix™ HC220 polymer enables the clear and rich gel texture for this difficult-to-thicken system. This antibacterial laundry detergent can be used to eliminate and prevent microbial growth and malodor on clothes. view less | |
| Color Safe Laundry Detergent (Formulation #H-FC-0016) | Lubrizol | This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provides consumer valued product aesthetics, with improved pourability of the product provi...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provides consumer valued product aesthetics, with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to boost the cleaning performance and fabric protection of the system. view less | |
| Delicate Laundry Detergent (Formulation #H-FC-0017) | Lubrizol | This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing in this low level surfactant containing formulation. The very good shear-thinning flow properties provide consumer valued product aesthet...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing in this low level surfactant containing formulation. The very good shear-thinning flow properties provide consumer valued product aesthetics, with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™ K-752 polymer to enhance the chelating performance of the system especially important for delicate fabric care. view less | |
| Economy Liquid Laundry Detergent for Front Loading Washing Machines (Formulation #H-FC-0029) | Lubrizol | Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control and crystal clear, premium quality aesthetics to low-cost detergent formulations. | |
| Economy Liquid Laundry Detergent (Formulation #H-FC-0028) | Lubrizol | Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control and crystal clear, premium quality aesthetics to low cost detergent formulations. | |
| Premium Laundry Detergent (Formulation #H-FC-0018) | Lubrizol | This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provide consumer valued product aesthetics with improved pourability of the product providi...view more This formulation demonstrates the benefits of using Novethix™ L-10 polymer as a rheology modifier to reduce splashing. The very good shear-thinning flow properties provide consumer valued product aesthetics with improved pourability of the product providing convenience to the consumer due to its excellent material drain. This formulation uses the properties of Noverite™* K-752 polymer to boost the cleaning performance and fabric protection of the system. view less | |
| Premium Liquid Laundry Detergent (Formulation #H-FC-0026) | Lubrizol | Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control to detergent formulations. In addition, Novethix™ HC 200 polymer can deliver crystal clear visual appearance to enhance product aesthetics. | |
| Premium Liquid Laundry Detergent (Formulation #H-FC-0027) | Lubrizol | Novethix™ HC 200 polymer can be used in conjunction with electrolytes to provide cost effective rheology control to detergent formulations. In addition, Novethix™ HC 200 polymer can deliver crystal clear visual appearance to enhance product aesthetics. |
