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Who responsibly solves for planet-positive beauty? We do. Natural, nature-derived and biodegradable. This is the foundation for Ashland’s personal care ingredients portfolio because environment, social and governance (ESG), is integrated into everything we do. Our market leading, conscious beauty innovations help ensure our customers meet consumers’ desires for high-performing personal care products aligned with environmentally-friendly and socially responsible principles while still being enjoyable in use. Contact our solvers to learn how we can help you create skin care creams and lotions with more alluring textures using nature-derived thickeners, incorporate sustainable film formers for water resistance in sun care products and cosmetics, effectively protect your formulations from microbial contamination, and discover nature-derived conditioning and styling agents for more natural hair care products, while harnessing the power of nature to find new biofunctional ingredients to help fight the signs of aging and the negative effects that pollution can have on skin and hair. Our research and development teams want to collaborate with you on solutions and products that make the world a more planet-positive, beautiful place.
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55% VOC Natural Hold Pump Hair Spray (Formulation #10596-31B-1) Ashland This natural hold hair spray features Aquaflex™ SF-40 polymer
Phytocurl Defining Gel (Formulation #Z376-26A) Ashland For bouncy curls that snap back and retain shape, this "clear on hand" fluid gel adapts to the shape of curls. Curl definition is provided, with a moisturized, natural hair feel. Delivers shine and medium hold with no sign of residue. Suitable for all hai...view more For bouncy curls that snap back and retain shape, this "clear on hand" fluid gel adapts to the shape of curls. Curl definition is provided, with a moisturized, natural hair feel. Delivers shine and medium hold with no sign of residue. Suitable for all hair lengths in either wet or dry application. view less
Perfeclty Balanced Styling Foam (Formulation #12900-90A) Ashland This > 99 % naturality non-aerosol styling foam provides the hair with a natural and long-lasting style; it is infused with a patented fresh tea extract which is rich in L-theanine -an adaptogen to mitigate scalp irritation.
New! Never Gonna Let You Down Wax - Forza 3 with 3% styleze™ es-forza polymer (Formulation #Z433-50C) Ashland Achieve effortless, long-lasting style with out styling wax. Formulated to take even most unruly hair, this wax provides an extreme hold that can shape and sculpt your locks whether you are looking for defined curls, textured waves or sleek, polished fini...view more Achieve effortless, long-lasting style with out styling wax. Formulated to take even most unruly hair, this wax provides an extreme hold that can shape and sculpt your locks whether you are looking for defined curls, textured waves or sleek, polished finish. The wax glides smoothly through the hair, leaving your hair with a natural look. view less
55% VOC Touchable Hold Aerosol Hair Spray (Formulation #11182-06) Ashland This aerosol hair spray features Aquaflex™ FX-64 polymer.
New! Never Gonna Let You Down Cream - Forza 1 with 1% styleze™ es-forza polymer (Formulation #Z433-50A) Ashland Elevate your styling game with out versatile styling cream formula. Formulated to provide a strong yet natural hold, this cream effortlessly tames flyaways and add definition to your hair, no matter the occasion.
Defined By Nature™ Solutions All Weather Mousse (Formulation #12775-250-1) Ashland Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered mousse brings a smoothed conditioned experience during styling; durable hold in all weather, reduced static flyaways and frizz, and a natural...view more Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered mousse brings a smoothed conditioned experience during styling; durable hold in all weather, reduced static flyaways and frizz, and a natural lightweight feel during wear. view less
Phytosmooth Natural Hold Styling Gel (Formulation #Z376-25A) Ashland For a natural look and feel, this smoothing styling gel offers flexible hold. Provides excellent humidity resistance and shine. This "clear on hand" styling gel provides hold and shine with no tacky feel. Performs when applied to either wet or dry hair.
Defined by Nature™ Foaming Powder Gel (Formulation #12900-154B) Ashland Designed specifically for men with short hair styles, this ultra concentrated powder gel fizzes as it is activated by water. Provides strong stiff hold that holds up under high humidity conditions. 87% natural origin content. Easy to use, perfect for trav...view more Designed specifically for men with short hair styles, this ultra concentrated powder gel fizzes as it is activated by water. Provides strong stiff hold that holds up under high humidity conditions. 87% natural origin content. Easy to use, perfect for travel. Customizable hold -to use mix powder with water. For super stiff hold, mix 1 part powder, 3 partwater. For less stiffness, use less powder, more water. view less
Flexible Aqua Gel (Formulation #11103-4A) Ashland This gel formulation features Aquaflex™ XL-30 polymer
Flexible Hold Styling Gel (Formulation #11103-10A) Ashland This styling gel formulation features Aquaflex™ XL-30 polymer
Glittering Crystal Styling Gel (Formulation #10786-64-1) Ashland This styling gel formulation features Styleze™ 2000 polymer and Liquid Germall™ Plus preservative.
Defined by Nature™ Volume and Vitality Foam [Non-Aerosol] (Fomrulation #12871-19) Ashland This plant-powered light and airy non-aerosol foam mousse brings naturally defined curls that last all day. It glides easily through the hair to deliver styling and frizz control without tackiness; then provides long-lasting style and control even in toug...view more This plant-powered light and airy non-aerosol foam mousse brings naturally defined curls that last all day. It glides easily through the hair to deliver styling and frizz control without tackiness; then provides long-lasting style and control even in tough weather conditions, such as hot humid climates. view less
Defined By Nature™ Solutions All Weather Styling Gel (Formulation #Z420-20-1) Ashland Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, clear-on-hand, all-weather styling gel is both naturally-der...view more Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, clear-on-hand, all-weather styling gel is both naturally-derived and biodegradable. During style creation, it provides excellent moldability and texture without tackiness. During wear, it brings gloss, volume, weather, and humidity resistance. Additionally, it can be used equally well in wet or dry hairview less
Defined By Nature™ Solutions All Weather Wax (Formulation #M100-1445 J1) Ashland Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered creme wax brings long-lasting style durability and frizz control in all weather and can be used for volume control or to create extreme styles with short hair...view more Defined By Nature™ is a market-ready set of salon-tested formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered creme wax brings long-lasting style durability and frizz control in all weather and can be used for volume control or to create extreme styles with short hairview less
10 Effects Ageless Scalp Milk (Formulation #M100-L1621) Ashland The scalp milk is infused with plant-based peptides to boost hair pigmentation and limit hair greying and peptides to boost the antioxidant defenses of the hair follicles (catalase) also contributing to delay hair greying.
Defined by Nature™ Concentrated Powder Shampoo (Formulation #12900-138K) Ashland Defined by nature™ concentrated powder shampoo is about 4 x concentrated so you only need a pinch of product for each wash. it is perfect for travel and specifically formulated to dissolve quickly and clean all hair types. Apply directly to wet hair, mass...view more Defined by nature™ concentrated powder shampoo is about 4 x concentrated so you only need a pinch of product for each wash. it is perfect for travel and specifically formulated to dissolve quickly and clean all hair types. Apply directly to wet hair, massage and rinse. view less
New! Never Gonna Let You Down Paste - Forza 2 with 2% styleze™ es-forza polymer (Formulation #Z433-50B) Ashland Unlock the full styling potential of your hair, even curly ones with our paste formula. It provides a long-lasting hold that keeps your curls defined and in place throughout the day, without weighing them down. Enjoy a smooth, natural-feeling application ...view more Unlock the full styling potential of your hair, even curly ones with our paste formula. It provides a long-lasting hold that keeps your curls defined and in place throughout the day, without weighing them down. Enjoy a smooth, natural-feeling application without any tackiness. view less
10 Effects Ageless Scalp Shampoo (Formulation #M100-SH1618) Ashland This shampoo is luxuriously creamy giving an addictively sensual experience as itglides over the hair, to deliver thecapauxein™g2 biofunctional to the hair and scalp.
Ultra Compact Conditioner (Formulation #Z410-81-19) Ashland This liquid concentrate instantly transforms into a conditioning crème in your hands or hair, to repair damaged hair from the inside out and to deliver condition and shine that lasts all week long. It features a unique technology which reactivates each ti...view more This liquid concentrate instantly transforms into a conditioning crème in your hands or hair, to repair damaged hair from the inside out and to deliver condition and shine that lasts all week long. It features a unique technology which reactivates each time you wash your hair, so no need to condition every wash; giving reduced water and energy in consumer use. view less
10 Effects Ageless Scalp Conditioner (Formulation #Z432-63) Ashland The 10 effects ageless conditioner is luxuriously creamy giving an addictivelysensual experience as it glides over the hair, to deliver the benefits of the santalwood™and protectagen™biofunctionals to the hair and scalp.
Style & Finish Creation Spray (Formulation #12730-36-2) Ashland Style & Finish Creation Spray demonstrates the brilliance and versatility of a Gantrez™ based hairspray. This spray combines natural feel and brushable all day hold. It is a powerful style tool that can be used wet or dry and in combination with hot tools...view more Style & Finish Creation Spray demonstrates the brilliance and versatility of a Gantrez™ based hairspray. This spray combines natural feel and brushable all day hold. It is a powerful style tool that can be used wet or dry and in combination with hot tools enabling the hair to be sculpted into an array of styles. view less
Perfectly Balanced Scalp Shampoo (Formulation #M100-SH1605) Ashland This mild high-naturality perfectly balanced shampoois infused with plant peptides (pea and chia) to help rebalance scalp hydration and sebum production, reducing scalp flaking and irritation and leaving the hair soft and manageable.
New! Hair Repair Conditioner with n-durhance™ es-repair polymer (Formulation #Z461-52) Ashland A hair conditioner infused with n-durhance™ es-repair polymer, a nature-derived biopolymer that not only enhances hair health with cuticle repair but also reduces frizz. It leaves the hair smooth and easy to manage.
Define and Shine Curling Cream (Formulation #12696-56.6) Ashland Define your curls with this unique curling cream that conditions and shapes your hair without weighing it down. Formulated with Polysurf™ 67 CS and AquaStyle™ 300 N to provide controlled definition and associative thickening via hydrophobe interactions. B...view more Define your curls with this unique curling cream that conditions and shapes your hair without weighing it down. Formulated with Polysurf™ 67 CS and AquaStyle™ 300 N to provide controlled definition and associative thickening via hydrophobe interactions. Balanced with ProLipid™ 161 lamellar gel, shea butter and natural oils for nourishing and moisturizing to deliver this unique cream-gel formula. Curls remain smooth with anti-frizz shape definition under high humidity conditions. Apply evenly through clean, towel- dried hair. Style as usual and allow curls to air dry or blow dry with diffuser. view less
Perfectly Balanced Nighttime Scalp Serum (Formulation #M100-SR1620) Ashland This premium scalp care serum is infused with a rose extract and botanical peptides to restore a healthy scalp for hair growth.
Clear Purifying Scalp Treatment Shampoo (Formulation #Z442-81) Ashland This clear purifying scalp treatment shampoo deeply, yet gently cleanses and purifies the scalp to help balance exfoliation and remove flakes–creating a clean scalp foundation for beautiful hair. Scalp is left invigorated and refreshed naturally-derived i...view more This clear purifying scalp treatment shampoo deeply, yet gently cleanses and purifies the scalp to help balance exfoliation and remove flakes–creating a clean scalp foundation for beautiful hair. Scalp is left invigorated and refreshed naturally-derived ingredients. view less
Ultra Compact Sulfate-Free Shampoo (Formulation #Z410-91C) Ashland An ultra-concentrated salon level sulfate-free shampoo, which cares for the scalp and hair. Reduces impact on environment by reducing packaging and carbon emissions from shipping.
Purifying and Conditioning Scalp Treatment Shampoo (Formulation #Z442-69) Ashland This purifying and conditioning scalp treatment shampoo cleanses and purifies the scalp restoring a healthy exfoliation balance and creating a clean scalp foundation for beautiful lustrous hair.
10 Effect Ageless Nighttime Scalp Elixir (Formulation #Z436-30) Ashland The 10 effects ageless scalp care regimen is ascience-led approach to naturalscalp carebased on breakthrough technologiesto defy scalp aging and to give healthier looking hair.
Regrow-Follicle Renewal Night Essence (Formulation #Z432-4) Ashland A complete range of market-ready scalp care formulations for thinning hair, to boost hair density and strength through follicle renewal. This fast-absorbing lotion is developed for thinning hair to boost hair density and strength through follicle renewal....view more A complete range of market-ready scalp care formulations for thinning hair, to boost hair density and strength through follicle renewal. This fast-absorbing lotion is developed for thinning hair to boost hair density and strength through follicle renewal. It is fast-absorbing and leaves the scalp feeling smooth as well as being biodegradable with a high naturality of > 98.5%. view less
Purifying and Soothing Scalp Treatment Lotion (Formulation #Z442-7) Ashland This purifying and soothing scalp treatment deeplypurifies the scalp byrestoring a healthy exfoliation balance and removing flakes –creating a clean scalp foundation for beautiful hair. Scalp is left invigorated and refreshed.
calm and nourish scalp treatment (Formulation #12817-59) Ashland Formulated to help soothe and moisturize scalp. Contains nature derived moisturizers and oil/emollients to keep scalp and hair conditioned.
New! Eco Styling Forza-1 with styleze™ es-forza (Formulation #12925-117) Ashland A styling cream with a high naturality index® that provides strong definition and durability when styling in all weather. It can be used for volume control or to improve extreme hair styling.
Control & Condition Beard Cream (Formulation #12696-46.3B) Ashland This rich, 2-in-1 cream can be applied onto the shaven area of a man's face and worked through a wet or dry beard for weightless frizz control and conditioning. AquaStyle™ SH-100 polymer helps styles, shapes, and tames the beard. The unique blend of ProLipid™ 151 lamellar gel, Shea Butter and natural oils provide optimum conditioning and softens the facial hair...view more This rich, 2-in-1 cream can be applied onto the shaven area of a man's face and worked through a wet or dry beard for weightless frizz control and conditioning. AquaStyle™ SH-100 polymer helps styles, shapes, and tames the beard. The unique blend of ProLipid™ 151 lamellar gel, Shea Butter and natural oils provide optimum conditioning and softens the facial hair without a greasy after-feel. Its shear thinning properties attributed from the lamellar gel network makes this cream easy to spread through the beard and onto the skin where Vital ET™ and Oxygenated Glycerol Triesters D™ biofunctionals penetrate and nourish the skin providing anti-inflammatory, anti-itch, and soothing properties to sensitive skin. view less
ubb™ Nourishing Oils - Styling Wax Balm (Formulation #12696-238G) Ashland This un-bottled nourishing oils – styling wax balm smooths the hair with a lightweight protective layer; sealing-in moisture and taming flyaways and frizz. It provides smoothness and manageability allowing you to create on-the-go styles that last, even in...view more This un-bottled nourishing oils – styling wax balm smooths the hair with a lightweight protective layer; sealing-in moisture and taming flyaways and frizz. It provides smoothness and manageability allowing you to create on-the-go styles that last, even in humid weather. This nature-derived product is typically delivered as a push-up stick in a sustainable coated-cardboard packaging. This clean and compact format is perfect to carry with you, so that you can re-style and perfect your hair throughout the day. view less
Naturally Oil Rich Conditioning Shampoo with Texturpure™ SA-1 Ingredient (Formulation #Z08-38G) Ashland A naturally-oil rich deep conditioning shampoo, with a luxurious in-shower experience.
Total Rescue-Scalp Soothing Shampoo (Formulation #M100-1400C3) Ashland The total rescue -scalp soothing range uses the power of plant botanicals to deliver a full regime of solutions for moderate to severely dry, itchy scalp. This mild high-naturality scalp soothing shampoo infused with a super activated botanical oil offers...view more The total rescue -scalp soothing range uses the power of plant botanicals to deliver a full regime of solutions for moderate to severely dry, itchy scalp. This mild high-naturality scalp soothing shampoo infused with a super activated botanical oil offers relief to dry, itchy scalp and leaves your hair soft and manageable. view less
Total Rescue-Scalp Soothing Conditioner (Formulation #M100-1401 D) Ashland The total rescue-scalp soothing range uses the power of plant botanicals to deliver full regime of solutions for moderate to severely dry, itchy scalp. This mild high-naturality scalp soothing conditioner uses a super activated botanical oil that soothes ...view more The total rescue-scalp soothing range uses the power of plant botanicals to deliver full regime of solutions for moderate to severely dry, itchy scalp. This mild high-naturality scalp soothing conditioner uses a super activated botanical oil that soothes and protects dry and itchy scalp while creating beautiful lustrous hairview less
Deeply Conditioning Shampoo with Texturpure™ SA-1 Ingredient (Formulation #Z410-40A-1) Ashland A traditional highly conditioning shampoo with naturally-derived polysaccharide biopolymers for rheology modification, suspension, stabilization and conditioning.
Forest Harmony Regrowth Shampoo (Formulation #Z410-78-9A) Ashland Forest therapy is a modern and ancient practice to bring us in harmony with nature and promote well being. This inspired our solvers at Ashland to create this shampoo which reduces environmental stresses on the scalp to give healthier roots and thicker, fuller hair...view more Forest therapy is a modern and ancient practice to bring us in harmony with nature and promote well being. This inspired our solvers at Ashland to create this shampoo which reduces environmental stresses on the scalp to give healthier roots and thicker, fuller hair. It is produced using ingredients that respect our forests through up-cycling and sustainable sourcing. This mild and caring shampoo relieves the stresses of the day as you massage the forest therapy botanicals and rich lather into the scalp. view less
Caring Anti-Dandruff Shampoo with Texturepure™ SA-1 Ingredient Ashland A classic zinc-based anti-dandruff conditioning shampoo with naturally-derived polysaccharide biopolymers for rheology modification, suspension, stabilization and conditioning.
Defined By Nature™ Solutions All Weather coming Creme (Formulation #12924-18) Ashland Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, leave-on combing cream delivers a unique texture for all...view more Defined By Nature™ is a set of salon-tested and market-ready formulations that leverage the power of plants to deliver outstanding style definition and durability in all weather. This plant-powered, leave-on combing cream delivers a unique texture for all types of curls. Nature-derived ingredients provide manageability, strengthening, anti-frizz, and curl definition. view less
Total Rescue-Scalp Soothing Night Serum (Formulation #Z422-74) Ashland The total rescue-scalp soothing range uses the power of plant botanicals to deliver a full regime of solutions for moderate to severely dry and itchy scalp. This high-naturality leave-in night serum boosts overnight recovery for itchy and irritated scalp....view more The total rescue-scalp soothing range uses the power of plant botanicals to deliver a full regime of solutions for moderate to severely dry and itchy scalp. This high-naturality leave-in night serum boosts overnight recovery for itchy and irritated scalp. Infused with soothing chia and pea extracts, it actively increases scalp defenses during the night for a calm and healthy scalp for the day ahead. view less
Total Rescue-Instantly Soothing Scalp Lotion (Formulation #Z424-20) Ashland The total rescue-scalp soothing range uses the power of plant botanicals to deliver full regime of solutions for moderate to severe dry, itchy scalp. This high-naturality, deeply caring lotion instantly soothes dry and irritated scalp on the go; bringing ...view more The total rescue-scalp soothing range uses the power of plant botanicals to deliver full regime of solutions for moderate to severe dry, itchy scalp. This high-naturality, deeply caring lotion instantly soothes dry and irritated scalp on the go; bringing rapid relief for severe scalp itchiness at any time of the day. Extract of patchouli acts instantly to relieve severe itchiness; while soothing pea and chia seed extracts provide a lasting soothing effect. view less