Senseryn™ is Provital’s innovation to improve the quality of life of sensitive-reactive skin whilst ensuring ethical beauty. Senseryn ™ calms the skin with bitter taste sensory receptors emulating the natural protective mechanism of hops. It is an organic, COSMOS certified active ingredient sourced from a family-owned local supplier with organic certification located in Lleida, a few kilometres from Provital, to reduce fuel consumption and carbon footprint. Provital contributes this way to an ethical and responsible sourcing to assure consumers concerns claimed in rising safe beauty trend: sustainability, traceability, biodiversity and transparency. It prevents the vicious cycle of dermatitis, optimises anti-dermatitis microbiota, minimizes and prevents all symptoms that affect reactive’ s skin comfort: itching, burning, redness and tightness. Important results were obtained after a histamine reaction in a panel of men and women with atopic-prone skin. The quality of life of sensitive-reactive skin is restored for longer. A step forward in sensocosmetic scientific approach: our own senses taking care of our skin to enhance its well-being. Preservative free.