Grape juice Concentrate, an anthocyanin, is an abundant and relatively inexpensive source for colouring food and beverage product applications. The color hue shifts from red at low pH to blue or purple at a higher pH. One key difference between grape juice and other anthocyanins is the presence of more acylated anthocyanins, such as peonidin and malvidan. The anthocyanins from grape juice concentrate are often blended with other anthocyanins in novel beverages to enhance the fruity appearance of the drinks.
D.D. Williamson is a leading supplier of natural colourings, natural flavors and caramel colors for the food and beverage industry. They developed the natural flavor line for the markets demand for clean labels. D.D. Williamson's flavours may be labeled as “Natural Flavor” in North America and “Natural Flavouring” in Europe and can be labeled “colouring foodstuffs” (no E numbers) in Europe.
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