| AP/Deo Concept: Natural Formulations & Novel Formats | BASF Personal Care | BASF Care Creations introduces five unique deo formulas and one AP formula, featuring natural ingredients and innovative formats. We utilized a portfolio of sustainable ingredients to create several formulas with >98 percent naturality, according to ISO 1...view more BASF Care Creations introduces five unique deo formulas and one AP formula, featuring natural ingredients and innovative formats. We utilized a portfolio of sustainable ingredients to create several formulas with >98 percent naturality, according to ISO 16128. Additionally, testing was conducted on individual ingredients to support a microbiome-friendly formula. The development of unique cream and bi-phase spray formats, as well as the addition of actives, offer a luxurious feel in these standard self-care products. view less | ||
| Back to Basics: Thick Styling Products | BASF Personal Care | The Back to Basics tool aids formulators in developing and understanding thick styling products with a focus on characteristics, like texture and performance. The tool provides a self-directed experience where you can learn about ingredients in thick sty...view more The Back to Basics tool aids formulators in developing and understanding thick styling products with a focus on characteristics, like texture and performance. The tool provides a self-directed experience where you can learn about ingredients in thick styling products, as well as the function of these ingredients. It also spotlights ingredients and provides sample formulations to allow novice formulators to begin production in the lab. view less | ||
| BASF Microbiome Solutions | BASF Personal Care | BASF Microbiome Solutions | ||
| Clean Cleansing: Mindful ingredients for you and the environment | BASF Personal Care | At BASF Care Creations™ we make an effort to innovate with a clean conscience and create beauty responsibly. This includes developing ingredients from sustainably-sourced resources. Clean Cleansing features 5 formulas for skin and hair featuring new and ...view more At BASF Care Creations™ we make an effort to innovate with a clean conscience and create beauty responsibly. This includes developing ingredients from sustainably-sourced resources. Clean Cleansing features 5 formulas for skin and hair featuring new and exciting formats. view less | ||
| Confidence with a Smile | BASF Personal Care | Today’s consumer wants a better experience with oral care products. BASF developed ‘Confidence with a Smile’ concepts with unique delivery formats that target key oral care trends - mild and gentle, natural, and whitening. BASF’s ‘Confidence with a Smi...view more Today’s consumer wants a better experience with oral care products. BASF developed ‘Confidence with a Smile’ concepts with unique delivery formats that target key oral care trends - mild and gentle, natural, and whitening. BASF’s ‘Confidence with a Smile’ concepts are fun to use and are sure to inspire your creative oral care formulations. Our selected ingredients provide high-end functionality and performance. view less | ||
| Exclusively HerCare: Tailored Hair Care for Her Curls and Coils | BASF Personal Care | Textured hair is no longer just a trend, it’s a lifestyle. Featuring 5 formulations backed by new testing methods and consumer and salon studies, we present solutions for enhanced performance, styling, conditioning, and repair for healthier and stronger ...view more Textured hair is no longer just a trend, it’s a lifestyle. Featuring 5 formulations backed by new testing methods and consumer and salon studies, we present solutions for enhanced performance, styling, conditioning, and repair for healthier and stronger curls and coils. view less | ||
| FLEX 1,4-Dioxane Solutions | BASF Personal Care | On December 9, 2019, the Governor of New York state signed the Bill banning 1,4-Dioxane in personal care finished formulations. Minor technical amendments to the Bill are expected to be disclosed in early 2020. FLEX is BASF’s market-leading 1,4-Dioxan...view more On December 9, 2019, the Governor of New York state signed the Bill banning 1,4-Dioxane in personal care finished formulations. Minor technical amendments to the Bill are expected to be disclosed in early 2020. FLEX is BASF’s market-leading 1,4-Dioxane solution that helps you comply with new 1,4-Dioxane limits on Personal Care and Cosmetic formulas in New York, ahead of the December 31, 2022 deadline. FLEX is a three-part portfolio: • Low 1,4-Dioxane certified ingredients • Functional replacements for ingredients expected to contain high levels of 1,4-Dioxane • Ingredients not expected to contain 1,4-Dioxane What does the new law mean for your formulations? How will we continue to proactively navigate this legislative landscape? Unlock the power of portfolio options with BASF’s FLEX products. • Pluracare F 127 NF Prill FLEX • Pluracare® E 600 NF FLEX • Pluracare® E 400 NF FLEX • Texapon® N 70 NA FLEXGold • Texapon® N 70 NA FLEXSilver view less | ||
| Free the Beard - Three formulations designed to care for the quarantine beard | BASF Personal Care | There are many of us who grew beards while we were locked down, working from home and otherwise living a new ‘low maintenance’ life. However, with the increase of mask use and new, possibly longer hair on our face, we may have overlooked some key product...view more There are many of us who grew beards while we were locked down, working from home and otherwise living a new ‘low maintenance’ life. However, with the increase of mask use and new, possibly longer hair on our face, we may have overlooked some key products to keep our quarantine beards looking their best and appearing healthy. We have 3 new formulations as part of our ‘Free the Beard’ concept to help those emerging from COVID hibernation, hopefully healthy and with a newfound face of hair. view less | ||
| Hair Care BioActive Ingredients | BASF Personal Care | This is BASF's line of Bioactives products addressing consumers top concerns. | ||
| Hair Repair from the Inside Out | BASF Personal Care | Every day, our hair is exposed to numerous stress factors that can damage it. This includes common hair dyes as well as environmental influences like UV light and daily routines such as combing and styling. Two new micro-proteins developed by BASF can pro...view more Every day, our hair is exposed to numerous stress factors that can damage it. This includes common hair dyes as well as environmental influences like UV light and daily routines such as combing and styling. Two new micro-proteins developed by BASF can protect the hair from these strains – both on the inside and outside. While many protein hydrolysates produce their effects on the hair surface or in the cuticle, the low-molecular proteins Nutrilan® Keratin LM and Gluadin® Kera-P LM penetrate through the cuticle deep into the cortex. This is where they ‘reload’ the hair – which consists of up to 95 percent keratin – with missing protein building blocks and contribute to stress-relief. On the hair surface, both micro-proteins provide protection for the cuticle. Where normally free radicals cause protein degradation ultimately leading to weak hair, Nutrilan Keratin LM and Gluadin Kera-P LM reduce hair damage thanks to their double protective effect: 1. Both proteins diminish the copper bond with hair and reduce damage caused by oxidative stress; 2. They are able to intercept free radicals and thus prevent premature hair aging. Both micro-proteins are gluten-free and halal-certified. In addition, Gluadin Kera-P LM is based on plant derived protein building blocks. This makes it BASF’s first low-molecular phyto-keratin for the personal care market. With an amino acid spectrum very similar to that of keratins of animal origin, it offers an alternative to conventional keratins. view less | ||
| Naturally Mask Concept by BASF | BASF Personal Care | A face mask is a great way to take care of our skin - a special spa-like care in the comfort of our home. It’s no surprise face masks are the fastest growing category within the beauty and personal care market. At BASF, we created Naturally Mask – an inte...view more A face mask is a great way to take care of our skin - a special spa-like care in the comfort of our home. It’s no surprise face masks are the fastest growing category within the beauty and personal care market. At BASF, we created Naturally Mask – an interactive sandbox to let you explore mask creation in a fun, quick, and engaging way, featuring four of the top market trends and consumer needs – natural and of botanical origin, booster, customizable solutions, and do-it-yourself. view less | ||
| Naturally Styled | BASF Personal Care | Great hairstyles come naturally. Consumers continue to look for natural ingredients in their beauty products. A challenge for formulators has been the limited selection of natural styling ingredients as fewer options are available. Through formulation...view more Great hairstyles come naturally. Consumers continue to look for natural ingredients in their beauty products. A challenge for formulators has been the limited selection of natural styling ingredients as fewer options are available. Through formulation and testing, we have identified some effective solutions that meet the needs for the natural market with styling performance uncompromised. Rheocare® XGN (INCI: Xanthan Gum) is COSMOS & NATRUE approved. It offers medium to high hold performance and excellent long-lasting performance. This product is ideal for transparent styling gels. Hydagen® 558 P (INCI: Algin) is COSMOS & NATRUE approved and is suitable for vegan concepts. It offers medium to high hold performance, excellent long-lasting performance, and provides smooth gel texture. This product is ideal for styling gels with high ethanol content. Dehyquart® Guar (INCI: Guar Hydroxypropyltrimonium Chloride) is COSMOS approved. It offers low flaking, excellent hold, and long-lasting hold. This product is suitable for 2- in-1 concepts (conditioning + styling). These solutions compare well to their synthetic counterparts and all BASF ingredients are alcohol free, vegan, readily biodegradable, 1,4-dioxane free, fragrance free, silicone alternatives, and clean. view less | ||
| Nordic Beauty Concept by BASF | BASF Personal Care | Global lifestyles continue to influence the personal care industry. BASF’s Nordic Beauty Concept is inspired by northern European lifestyle trends – particularly the Danish “Hygge” and the Swedish “Lagom” lifestyles. “Hygge” captures a special moment in y...view more Global lifestyles continue to influence the personal care industry. BASF’s Nordic Beauty Concept is inspired by northern European lifestyle trends – particularly the Danish “Hygge” and the Swedish “Lagom” lifestyles. “Hygge” captures a special moment in your daily routine to make yourself cozy and comfortable, where “Lagom” signifies an overarching minimalistic approach to life. Both lifestyles are suggestive of a soothing and relaxing approach to life. The BASF team has captured an essence of this lifestyle in the Nordic beauty concept in which the formulations are marked with oily and balmy textures that represent a caring and pampering skin and hair care routine. view less | ||
| Novel Natural Textures | BASF Personal Care | These leave-on and rinse-off skin care formulations include transformational textures, as well as food-inspired with textures such as souffles, puddings, and smoothies. The goal was to achieve the highest naturality possible of all formulations based on I...view more These leave-on and rinse-off skin care formulations include transformational textures, as well as food-inspired with textures such as souffles, puddings, and smoothies. The goal was to achieve the highest naturality possible of all formulations based on ISO 16128, while utilizing the building blocks for successfully creating natural textures which include rheology modifiers, emollients, emulsifiers and waxes. These unique formulas will allow for exciting self-care routines, all while making consumers feel comfortable with the ingredients they’re using. view less | ||
| Pearlizers and Opacifiers | BASF Personal Care | Our easy to disperse Pearlizers and Opacifiers create visually appealing formulations with premium and luxurious character. These specialty blends are essential ingredients for obtaining luster, shimmering effects, or opacity in cosmetic products. We off...view more Our easy to disperse Pearlizers and Opacifiers create visually appealing formulations with premium and luxurious character. These specialty blends are essential ingredients for obtaining luster, shimmering effects, or opacity in cosmetic products. We offer an exciting array of RSPO Certified Pearlizers and Opacifiers and have a range of locally manufactured ingredients available in Mauldin, SC. view less | ||
| Products — inspired by Life | BASF Personal Care | BASF Personal Care Catalog | ||
| Soul Beauty Compass | BASF Personal Care | BASF Care Creations presents Soul Beauty Compass, a revitalizing 12 step skin and hair regimen for your journey of self-love and restoration. Soul beauty Compass can be personalized for individual skin and hair needs. Make your routine as unique as you ar...view more BASF Care Creations presents Soul Beauty Compass, a revitalizing 12 step skin and hair regimen for your journey of self-love and restoration. Soul beauty Compass can be personalized for individual skin and hair needs. Make your routine as unique as you are. Try mixing and matching a few different products until it’s just right. Your journey to inner peace through outer wellness starts now. view less | ||
| Style Without Guilt | BASF Personal Care | The modern woman is doing it all. Kicking butt in the boardroom. Taking names in the classroom. Saving the planet one purchase at a time. She wants hair styling products that deliver bold results, but doesn’t want to damage her hair or cause harm to anim...view more The modern woman is doing it all. Kicking butt in the boardroom. Taking names in the classroom. Saving the planet one purchase at a time. She wants hair styling products that deliver bold results, but doesn’t want to damage her hair or cause harm to animals or the environment. Turn to BASF to help you formulate products that she will feel good about purchasing. BASF has curated specific formulas to allow for brands and consumers to participate in this revolution of the hair care industry. Thermal protection, anti-breakage, formulas requiring no heat for styling, and innovative product formats. It’s all here. view less | ||
| The BASF Adaptogens Collection | BASF Personal Care | The collection consists of 6 botanical extract products that are from plants categorized as Adaptogens. Adaptogens are non-toxic substances that are believed to increase the body's ability to resist the damaging effects of stress and promote or restore n...view more The collection consists of 6 botanical extract products that are from plants categorized as Adaptogens. Adaptogens are non-toxic substances that are believed to increase the body's ability to resist the damaging effects of stress and promote or restore normal physiological functioning. Adaptogens connect with multiple significant trends. Stress reduction/management is a major trend of the moment. Juggling numerous life challenges, humans are looking for ways to achieve wellness and balance. This has brought a rise in the tendency to take care of ourselves, and that behavior is often implemented via routines and rituals. Beauty rituals in particular have been a way for people to hold onto a sense of normalcy. It’s a way to de-stress, and a way to feel like we are doing something good for ourselves. Additionally, the rise in technology usage is bringing a greater attempt to strike a balance between the ongoing tech revolution juxtaposed against our efforts to stay true to our humanity. A movement towards ancient healing methods continues to grow as age-old and time-tested practices of meditation, acupuncture, and plant medicine help us feel human once more. Adaptogens align perfectly with this trend and despite not being new on the market, they’ve been gaining momentum. Our six Adaptogenic ingredients come from food and medicinal traditions from around the world: Sqisandryl, Hyalufix, Purisoft, Puricare, Inolixir, and Hyalurosmooth. view less | ||
| The Rambutan Program | BASF Personal Care | "Clean Beauty" as a web search term has risen 85% since 2017, according to a Google Trends report. As millennials’ spending power continues to grow, and as more and more consumers are looking for cosmetic products containing natural ingredients that are s...view more "Clean Beauty" as a web search term has risen 85% since 2017, according to a Google Trends report. As millennials’ spending power continues to grow, and as more and more consumers are looking for cosmetic products containing natural ingredients that are sustainably and ethically sourced, the demand for sustainable ingredients with a unique story grows as well. Following its success with the Argan program, BASF Care Creations developed an environmentally-friendly and socially-responsible production of rambutan (Nephelium lappaceum), an exotic fruit tree from Asia. The Rambutan program implements the first-ever certified organic orchards of rambutan in Vietnam. It capitalizes on every part of the fruit and tree to minimize waste and maximize the sources of income for local farmers. The program aims to ensure Vietnamese workers involved in the production receive higher incomes and safer working conditions, as well as to foster more ecological agricultural practices Using extracts from the rambutan fruit and tree, BASF developed three preservative-free, COSMOS-approved, cosmetic ingredients of 100% natural origin (ISO 16128): NEPHORIA™ - a natural alternative to Retinol NEPHYDRAT™ - provides intense hydration and skin barrier protection RAMBUVITAL™ - provides hair and scalp hydration and environmental protection The Rambutan program delivers powerful yet natural and organic active ingredients, and ensures positive social and environmental impacts along the value chain. view less | ||
| Verdessence™ Biopolymers | BASF Personal Care | With our new Verdessence™ product line, our commitment to sustainability brings you biopolymer solutions for personal care, in line with the latest trends, and designed to help you create natural products without comprising on aesthetics. | ||
| Your Best Skin Reveal is Within Reach | BASF Personal Care | Your Best Skin Reveal is Within Reach |
