Presented by BASF Care Creations
Recorded on June 16, 2022
CBD has had a place in skincare since the passage of the 2018 Farm Bill, but during these early years on the market many beauty companies struggled to find a reliable supplier that could offer a safe, consistent product with a comprehensive data package and clinically demonstrated efficacy on skin. Our goal at BASF was to change all of that with our industrial hemp-based ingredient offering, ComfortBD. ComfortBD has been cultivated, produced and tested responsibly, so it can be a powerful asset for formulators looking to create products with natural ingredients that were grown using organic farming practices. Projections in the US market suggest that cannabis in beauty and personal care will continue to grow explosively over the next several years. It’s still on trend, and for good reason. In a world still recovering from the reverberations of a pandemic, this feels like the perfect moment to offer customers a CBD ingredient they can trust to yield results that are soothing, mattifying, and purifying for stressed skin.
If you are curious to learn more about the high-quality CBD ingredient that is ComfortBD, please join us to hear about:
- BASF’s perspective on why CBD was an important ingredient for us to explore
- Current CBD trends, and where we see the market going in the future
- Our in vitro and in vivo data
- Information on how to work with CBD
- On-trend formulas for inspiration
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