Presented by Acme-Hardesty
Recorded on April 25, 2023
The natural hair market has continued to grow rapidly as more consumers are ditching heat and chemical stylings and embracing their natural roots. Treating hair concerns from scalp to tip has led consumers to explore ingredients such as hyaluronic acid, glycerine, natural actives, and microbiome-boosting ingredients to keep their scalp and hair looking their best. Consumers are seeking to undo the damage caused by chemical treatments and styling tools, and consistent use of deep conditioning products will help them reduce damage and restore moisture to their hair.
2023 will bring with it a wave of hair care trends centered on growth, protection, and repair. Consumers are looking for the right products for their unique hair types to keep their strands strong and shiny. As we see an increase in consumers ditching their heat styling tools for damage concerns, hydrating and nourishing products also serve those who are embracing their natural hair textures and styles to look their best. Join the Acme-Hardesty experts as we explore each unique hair type and the ingredients to keep them looking their best.
- GALOLIVE® TEN – O/W – emulsifier suitable for various textures, from fluid emulsions to hair masks. Promotes the formation of liquid crystals in emulsions.
- ALPHAIMPROVE 4D HAIR – Natural hair care active that penetrates damaged hair, sealing in moisture to promote hydration and repair damage. It aids in volume and frizz reduction while also providing thermoprotection to the hair.
- BOTANIPLEX™ CALM 4 – Synergistic combination of four potent botanical extracts that aids scalp health by restoring the skin’s natural barrier.
- PANTROFINA HYDRAFEEL 3 – A texturizing and protecting active for hair that prevents hair breakage and provides color and thermal protection
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